A circular process

Upgrading once-wasteful textiles into functional products is a process we call upcycling. The DenimX process is as simple as it is ingenious. From our carefully created recipe of textile fibers and bio-based plastics, sheets are pressed that can be shaped into three-dimensional products on a large production scale.

DenimX’ versatility makes it possible to meet the aesthetic and technical requirements from clients within almost any kind of market. The composition of the fiber reinforced material DenimX can be optimized to be as stiff, strong, light, thick or thin as required by the application. Decorative prints, embossed logos, various backings and honeycomb cores can be incorporated just as reflective foils and woven structures. These provide special functionalities i.e. light reflection and strength/stiffness in combination with light weight, etc.

The DenimX production process can also be used to create compositions, based on other types of base (staple) fibers such as polyester, polyester-cotton mix, PE, PP, hemp, bamboo, flax or wool. The binder that holds the textile fibers together may vary from bio-based PLA to PP, PE, PES and other transparent plastics. Each composition has its own specific look and feel, functional characteristics and can be composed, based on the clients/product requirements.


DenimX is versatile in colour, finish and composition and provides products with a unique look and feel. DenimX’ key characteristic is its capability to tell the story behind its visible recycled fibers.

DenimX’ aesthetics are carefully designed to maintain the value of what jeans have always meant to us. The jeans fibers remain distinguishable at all times while its fibre structure creates the depth that causes intrigue by the look and feel of DenimX.


Due to its various finishing possibilities, DenimX is able to create different haptic experiences. The feel of our material may vary between hard pressed plastic panels (e.g. Trespa like materials) and soft fleece cloth. 

One often heard remark regarding our felt like materials: it provokes the viewer to touch the material and feel its textile content.


DenimX is available in different shades of the characteristic indigo blue colour of jeans. However, soon its collection will expand with a variety of denim colours based on sorted fractions of recycled jeans. We will be able to design in more shades of blue and a diversity of thrilling new colours like black, grey, red, green, yellow and white.


Touch, finish and texture have an enormous impact on the user experience. DenimX varies from matte to shiny, from felt to smooth, from linen to leather-like textures and from non-slip to 3D embossed or printed graphics. Thus providing clients and consumers a wide range of possibilities to apply DenimX products.

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